Critique - week 8

Here is my revised final logo. That is to say, it's revise, and it's the final selection of the original 20/5. That is not to say it's done. Were I to improve upon it, I would have to fix the sports figures and give them a clear, unifying style. They're cleaner than the original figures, but there are still issues that I'd like to resolve before handing it over to SJI if they choose it.

When Greg assessed our revised logos, he first asked how we incorporated the idea of diversity in our logos. As I said I would do last week, I looked at logos for diversity-oriented organizations, and I was unable to find one that I felt was done tastefully. By and large, they incorporated the "Hands Around the World" theme or several faces of different skin tone overlapping. Wanting desperately to avoid falling into these tempting traps, I mostly avoided the idea of diversity and instead focused on the college, sports and written journalism themes of the organization. The logo pictured above, however, can be read as addressing diversity through use of color. The colors are representative of the main color in each sport's ball (brown footballs, orange basketballs, red baseball stitching), but they are also all warm colors, which are reminiscent of people and skin tones without being overt and tactless.